Step One;

New Fill Layer - 792f2f - Exclusion - 47%.

Step Two;

Duplicate base - drag to the top - Soft Light - 47%.

Step Three;

New Hue/Saturation Layer - Master Saturation- +26.

Step Four;

Selective Coloring Layer:

Reds: -74, 0, 100, 0
Yellows: 31, 0, -59, 0
Cyans: 100, 35, -64, -26
Whites: 43, 19, -37, -39
Neutrals: -22, -12, 15, -1

Step Five;

Selective Coloring Layer:

Reds: 21, 0, -36, 0
Yellows: 36, 0, -36, 0
Neutrals: 8, 2, -6, -6
Blacks: 100, 100, 100, 100.

Step Six;

Selective Coloring Layer:

Reds: -78, 2, 74, 14
Yellows: 46, 0, 100, 0
Neutrals: -8, -6, -3, 2
Blacks: 0, 0, 0, 100.

Step Seven;

Gradient Map { first tutorial i've made with one of these. ;D }
{ layer - new adjustment layer - gradient map }

Make the left side of the gradient white {ffffff}, and the right side of the gradient a dark-ish red {b21834}.
Make sure Dither is checked, and Reverse is NOT. ;D
It should look like this. (:
Set it to Normal - 27%.

Step Eight;

Color Balance Layer:

Midtones: -34, 8, 3
Shadows: 11, 11, -13
Highlights: 10, 10, 13

Step Nine {OPTIONAL}

Color Balance Layer:

Midtones: -34, 16, 43
Shadows: 34, 20, 21
Highlights: -11, 8, -12

For now, set this Opacity to 0 or hide the layer. If your image is too red/saturated after the last step, up the opacity on this to what suits it. In the PSD, i have this layer set to 0% opacity if one of my images is ever too red. [=

Step Ten;

Duplicate the base - drag to the top - Soft Light - 100%.
Now is when you want to adjust that second Color Balance Layer if your image is too red.

And you're done!

Final Product:


For this one, that second Color Balance Layer is set to somewhere around 30-40%. Before, it was too red. ;D

Other Examples:
  

*PSD